DIGITAL MARKETING

If you’re looking to increase your brand visibility, improve SEO and enrich customer engagement, then a robust digital marketing strategy is a must. We can help you set up and manage your social media channels, refresh your website, and create the right content to engage your target audiences.

Social Media Management

When used well, social media can increase your brand visibility, attract more visitors to your website and greatly enrich your customer engagement. We’ll take the load off your shoulders by managing your social media, so you can spend more time running your business.

We can help by:

  • Identifying which social media tools will have the greatest impact on your company
  • Setting up and managing these platforms – whether it be Twitter, Facebook, Pinterest or other channels
  • Creating a calendar of content that you can schedule in advance, so that it goes to the right audiences at the most appropriate times
  • Preparing and measuring Facebook and Twitter advertising campaigns
  • Running multi-channel campaigns and competitions that tie back to your website to increase new leads and conversions
  • Creating shareable and informative content that can be used across many social media platforms to engage with your audience

Email Marketing

Email marketing is an extremely targeted way to help you get your messages straight to your customers, at a relatively low cost. We design engaging, responsive emails, including writing the content, sourcing images and using analytics to evaluate the success of each campaign.

We can help by:

  • Creating targeted email campaigns and newsletters to help you engage and build relationships and loyalty with your customers.
  • Segmenting and targeting your customers to ensure the right message goes out to the right customers, at the right time, to develop long-lasting relationships
  • Reporting on subscriber statistics, such as open rates, click-through rates, who opened, what they clicked and how many times.

Website Refresh

Often the first point of contact for your customers, your website needs to make a great first impression. As central hub for all your social media activity, your website also helps drive sales, so a user-friendly design, coupled with effective content is key.

We can:

  • Refresh the look and feel of your website to reflect a new marketing approach or messaging.
  • Project-manage a large-scale website re-navigation or build.
  • Create and source content, including on-page copy, blogs, case studies, videos and images.
  • Implement basic SEO to help customers find you online.
  • Set up Google Adword campaigns to increase your website ranking in searches.