I’m delighted to be able to launch Crazy Fig Marketing’s new website and blog.
Having spent several months planning a marketing strategy, researching website designs and drafting a couple of discarded website versions, I’ve fine-tuned my designs and content and have managed to create and build this Divi themed website, with technical help, within just two weeks, so I’m really excited to be taking it forward.
Simplicity and functionality were top of my list for the site. I wanted people to be able to find out easily about the marketing services I offer and to understand how these might help them solve some of their business nightmares. With that in mind, I decided against a separate page for every marketing service and opted instead for a site with just six pages. Clients should find the information they need quickly, without too many clicks.
The logo design process was key in helping to shape the branding colour pallet and it was essential to select this in advance of working on the website. Having briefed my designer, I was provided with a choice of five logo designs. Making a selection was difficult because they were all very different, but each had its own merit. Whilst a logo is only one part of your brand, the colours and typography will definitely have an impact on future collateral that you create. I really liked the final Crazy Fig logo because it had a modern grey font, coupled with a brighter icon element, which also looked great in black, white or grey:
I’ve integrated a blog into my website so that I can share tips, news and marketing advice. It’s also a great way of building an audience, driving traffic to your site and engaging in a two-way dialogue.
If there are blog topics that you’d like to see covered, please let me know. Similarly, if you’re interested in contributing a blog post about your experiences in business, marketing or sales, I’d be delighted to hear from you.
Finally, I hope you’ll enjoy perusing the site. It’d be great to have your feedback, so if you like the site, or have any suggestions, drop me an email or leave a comment below.