MARKETING STRATEGY

Whether you’re just starting out or are an experienced business, knowing which marketing channels
to focus on can be challenging.
We will work with you to understand your products, competitors and customers
and create an integrated marketing plan, aligned to your business goals, to drive real results. 

Marketing Strategy

We’ll get to know all about your products, customers and competitors and gain a thorough understanding of your business objectives before working with you to set marketing goals and measurement targets. We’ll then translate this into an achievable plan with a series of shorter steps that take you towards your desired goal.

Our planning process could involve:

  • Evaluating your current marketing activities, competitors, products and pricing
  • Segmenting and profiling your target market
  • Developing your brand persona to ensure a consistent ‘tone of voice’ that resonates with your audience
  • Identifying your ‘value proposition’ to set you apart from your competitors
  • Creating a marketing plan, broken down into smaller, realistic steps