MARKETING SERVICES

 

We offer the following services, either individually, or combined as part of an integrated marketing package. All activities are planned, produced and delivered to the highest standard, saving you the hassle of managing your own campaigns. Crazy Fig Marketing can work with you to create a bespoke marketing plan, tailored to your specific needs and budget.

Talk to us today to see how we can help.

Marketing Strategy

We’ll get to know all about your products, customers and competitors and gain a thorough understanding of your business objectives before working with you to set marketing goals and measurement targets. We’ll then translate this into an achievable plan with a series of shorter steps that take you towards your desired goal. Our planning process could involve:

  • Evaluating your current marketing activities, competitors, products and pricing
  • Segmenting and profiling your target market
  • Developing your brand persona to ensure a consistent ‘tone of voice’ that resonates with your audience
  • Identifying your ‘value proposition’ to set you apart from your competitors
  • Creating a marketing plan, broken down into smaller, realistic steps

Digital Marketing

If you want to drive more traffic to your website, we can help by creating engaging content that gets found and shared online. We can also set up targeted email campaigns that’ll help you engage with new and prospective customers effectively. Whatever your marketing objectives, we offer a full range of digital marketing services, including:

  • Email marketing
  • Website design and transformation
  • Basic SEO, Google Adword campaigns and banner advertising
  • Social media, including Twitter, Facebook, Instagram, YouTube and other channels
  • Webinars
  • Blogs

Social Media

When used well, social media can increase your brand visibility, attract more visitors to your website and greatly enrich your customer engagement. We’ll take the load off your shoulders by managing your social media, so you can spend more time running your business. We can help by:

  • Identifying which social media tools will have the greatest impact on your company
  • Setting up and managing these platforms – whether it be Twitter, Facebook, Pinterest or other channels
  • Creating a calendar of content that you can schedule in advance, so that it goes to the right audiences at the most appropriate times
  • Preparing and measuring Facebook and Twitter advertising campaigns
  • Running multi-channel campaigns and competitions that tie back to your website to increase new leads and conversions
  • Creating shareable and informative content that can be used across many social media platforms to engage with your audience

Copywriting

As part of our creative process, we can produce unique, engaging content to grab your audience’s attention. From keyword-rich website copy to something conversational or authoritative, we can produce accurate, jargon-free writing in a range of styles. We work with you to define and document your brand’s tone of voice, key messaging, style of writing and language, based on your core values and company ethos. Our copywriting service includes:

  • Brochures, catalogues and prospectuses
  • Adverts
  • Website and social media content
  • Case studies
  • Press releases
  • Blog posts
  • Thought leadership articles

Campaign Delivery

With a hands-on approach to getting things done, we deliver insight-driven, multichannel campaigns around your target audience’s needs. We’ll work within your budget to agreed objectives, so whether you need support on a particular project, or a pair of hands on a regular basis, we can help in the following ways:

  • Devising B2B or B2C campaigns in a variety of digital and offline formats – website, email, direct mail, radio or events
  • Executing, measuring and reporting on the effectiveness of campaigns
  • Managing relationships with agencies, designers and third parties as well as communicating with key stakeholders
  • Project-managing, reviewing and adapting campaigns to maximise ROI

Event Management

In addition to arranging your own company workshops and roadshows, we can also organise attendance at large scale trade shows.  We have extensive experience in project-managing stand design, producing press packs, arranging speakers, as well as devising and implementing lead generation activities including surveys, competitions and targeted content creation.
To ensure you get the best out of your events, we can:

  • Set up regional client workshops and focus groups to generate leads and gain customer insights
  • Organise company attendance at large scale trade events in the UK and internationally
  • Oversee stand design and build
  • Arrange speaking slots for key company personnel
  • Represent your company on the stand, give product demos and gather delegate information
  • Produce targeted pre- and post-event email campaigns, videos and blogs

Public Relations

We can create topical, impactful content and get it noticed by the right audiences to help boost your company’s authority and enhance its reputation. On– and offline activities might include:

  • Identifying audiences online, joining networks and creating content
  • Preparing press releases and pitches for local and national press, magazines and bloggers
  • Writing and curating newsworthy blog posts for your website
  • Promoting your events locally and nationally
  • Sponsoring or partnering with another organisation for the duration of a campaign

Print Marketing

In today’s increasingly online landscape, printed materials still remain a highly effective way to showcase goods or services. They have a longer lifespan compared to digital content and keep your brand front of mind as they are referred to time and again. We can bring a fresh perspective to your printed materials. Working with hand-picked designers, we create high quality, beautifully designed materials which work well with your messaging and tone of voice. We produce a range of materials, including:

  • Leaflets, brochures and postcards
  • Pop up stands, boards and banners
  • Catalogues
  • School prospectuses
  • Adverts
  • Menus, loyalty cards and point of sale items
  • Sales demonstration kits
  • Case studies

Market Research

Market research can help you to understand market needs in order to identify new opportunities. We can provide desk research in a range of areas, and have particular specialisms in the small business and education sectors. Whether you’re developing a new product, expanding into new markets or concerned about customer retention, we can provide valuable insights to move your organisation forward. If you have a particular project in mind, please contact us. We offer services in the following areas:

  • Research into new markets
  • Competitor research
  • Product pilots
  • Customer surveys
  • Telephone interviews
  • Product positioning

Spend more time running your business.

We’ll take your marketing off your shoulders.

CONTACT US