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Blogging is one of the most effective strategies you can use to increase website traffic, generate conversions and educate customers about all the positive aspects of your company and products. You don’t need to be a professional writer to get started, but it’s a good idea to do some research about what topics are useful and interesting for your customers, and to be consistent about posting. Here are some of the ways in which blogging can benefit your business:

1. Attracts Traffic to your Website

Every time you add a new page to your website, including a blog post, you provide Google and other search engines with new keyword-rich content to help index your site. This improves your page ranking and visibility on search engine results pages. You’ll attract the right kind of traffic and provide valuable content to keep your audience engaged once they have landed on your website. It also gives people a reason to return to your site in future.

2. Builds Trust With Your Customers

A regularly updated blog is a great opportunity to share your specialist knowledge and experience. You’ll increase your authority online by answering your customers’ (and potential customers’) most pressing questions, keeping them up to date with trends in the industry and providing solutions to the problems they face. This builds trust and loyalty – it ultimately encourages more people to buy from you.

3. Provides Relevant Content for Social Media

Once you’ve created a blog post, promoting it on social media is one of the best ways of disseminating it to your potential customers, where it can be shared easily with a wider audience online. Blogging is an important part of an integrated content marketing strategy. Using hashtags on Twitter, sharing your posts on Facebook and posting blog content in relevant forums can help you pinpoint and reach the right target audiences and drive them back to your website.

4. Improves Conversions

inboundmethodologySOURCE: HUBSPOT

The inbound marketing diagram above shows that blogs are an integral part of the buying cycle, as they help attract more potential customers to your website. But blog posts can also be an effective tool in helping to convert visitors to leads. By adding calls to action (CTAs) to your blog posts, you’ll capture contact information, such as an email address, that can be used to refine future interactions.

Need Some Advice About Getting Started With Your Blog?

I’ll be covering tips to help you write the perfect blog post next time, but if you’d like to receive regular email updates, please subscribe to our email list so that you never ever miss an update! I can also provide a free initial consultation to ensure your blog and social media channels work in harmony with your wider marketing strategy to achieve the best results.